Blog
Insights for Creator Marketing
Practical guides, case studies, and strategies for brands and creators building real partnerships.
How Daniel Wellington Built a $230 Million Brand with Micro-Influencers and a $15,000 Budget
The story of how a $15,000 watch startup became a $230M brand by sending free products to small Instagram creators instead of buying ads.
How to Manage Creator Relationships Without Expensive Software
A practical guide to managing creator relationships using free tools and simple systems — before you need a $400/month platform.
Korean Beauty Has a $2 Billion Problem in America — And Seoul Can't Fix It
Why K-beauty brands keep failing in the US — and the counterintuitive playbook that actually works. Hint: fire your agency, send product, and get out of the way.
How Gymshark Grew from a Garage to $1.4 Billion with Creator Partnerships
The Gymshark story: how a 19-year-old built a billion-dollar fitness brand by partnering with creators instead of buying ads. What small businesses can learn.
Your First Creator Campaign: A Step-by-Step Guide for Small Businesses
A practical guide to running your first creator campaign as a small business — from finding the right creators to measuring results, even on a tight budget.